Resultados para "the story of the story" en Marketing y ventas

In this audiobook, you will learn all about how to build a successful brand. You will discover how to effectively market your brand online. It would show you techniques on how to keep ahead of the game by showing you how to integrate online marketing into your overall marketing strategy.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.  

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

「Webマーケティングやセールスライティングにおいては、ストーリーを語ることがとても重要」このような言葉を一度は耳にしたことがあると思います。しかし、それ以上のことは教えてくれない。

Do you know how things really work in Japan?

Are you selling to Japanese buyers?

相手の心を動かしたいと思うあなたへ。本書でストーリーテリングの技法を学んでください。

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

誰もが身に付けられるストーリーテリング術 人を説得する際にもっとも有効なのは、理論でも数字の積み重ねでもなく、共感を得られる物語（ストーリー）を語ることだと言われます。

At last, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first, he finds failure - until he receives a special gift from someone he has not seen in half a century. He then returns triumphantly to his homeland to write his own 10 vows of success to be shared with all who seek a better life - including you. 

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

このオーディオブックは、晋遊舎より発売された「スティーブ・ジョブズとアップル 奇跡の軌跡」というムック本のサイドストーリーです。期せずしてスティーブ・ジョブズのCEO辞任発表の1週間前に発売されたこの本について、その意図やスペースの関係で盛り込めなかった話をオーディブックにする企画は予定されていましたが、収録日はまさに辞任発表の翌日でした。元MACLIFE編集長の高木利弘氏とテクノロジーライターの大谷和利氏のお二人がこの本のサイドストーリーを語ります。(C) Pamlink Corp.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.