Bernadette Jiwa

Marketing is not a department - it's the story of how you create difference for your customers....

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story....

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story....

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies....

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....