Diseño de la portada del título Kellogg on Marketing (3rd Edition)

Kellogg on Marketing (3rd Edition)

The Marketing Faculty of the Kellogg School of Management

Muestra

Escúchalo ahora gratis con tu suscripción a Audible

Prueba gratis durante 30 días
Después de los 30 días, 9,99 €/mes. Cancela cuando quieras
Disfruta de forma ilimitada de este título y de una colección con 90.000 más.
Escucha cuando y donde quieras, incluso sin conexión
Sin compromiso. Cancela gratis cuando quieras.

Kellogg on Marketing (3rd Edition)

De: Alexander Chernev, Philip Kotler
Narrado por: Tim Andres Pabon
Prueba gratis durante 30 días

Después de los 30 días, 9,99 €/mes. Cancela cuando quieras.

Compra ahora por 24,99 €

Compra ahora por 24,99 €

Confirma la compra
Paga utilizando la tarjeta terminada en
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y nos autorizas a realizar el cobro mediante los métodos de pago por ti designados. Por favor revisa nuestra Política de Privacidad, Política de cookies y Aviso sobre anuncios basados en intereses
Cancelar

Acerca de este título

The ultimate marketing resource from the world’s leading scholars

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

Listeners will also find:

  • Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
  • Strategies for creating loyal customers and developing personalization at scale
  • Strategies for designing effective omni-channel marketing platforms
  • Strategies for crafting a successful cross-platform communications campaigns
  • Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs

An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

©2023 Alexander Chernev and Philip Kotler (P)2023 G&D Media
Marketing y ventas

Lo que los oyentes dicen sobre Kellogg on Marketing (3rd Edition)

Valoración media de los usuarios. Solo los usuarios que hayan escuchado el título pueden escribir reseñas.

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.