Resultados narrador por "Tim Andres Pabon" en Todas las categorias

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.

This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—“smart”—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

Award-winning author Duncan Tonatiuh reimagines one of Mexico's cherished legends. Princess Izta had many wealthy suitors but dismissed them all. When a mere warrior, Popoca, promised to be true to her and stay always by her side, Izta fell in love. The emperor promised Popoca if he could defeat their enemy Jaguar Claw, then Popoca and Izta could wed.

Dr. John Demartini has studied the principles of human behavior as it relates to self-empowerment for over 48 years. Now in The 7 Secret Treasures, he will reacquaint you with the power you already have within, as he shows you the way to the powerful life transforming tools and principles you may never have known existed. It will be a discovery of self and life mastery.

Most people are not able to make the practical connection from observing their community and the world around them to what a great business idea looks like. They need a blueprint...not only an idea of what kind of business to start, but tips and techniques on how to make it work. The Biblenomics™ approach and philosophy with principles that are guaranteed to work will not only put great opportunities within your grasp, but you’ll see that making money is easy and there is no mystery or secret to achieving success. In fact, the only thing that can kill your dreams is you.

You negotiate every day in everything you do: vacation time, work duties, even child care. Yet you probably have never had a course in how to negotiate effectively. Often, we are afraid of negotiating because we think it will strain or kill relationships. But negotiation doesn’t have to be a win-loss game. You can strike a deal good for everyone. The skill lies in negotiating in a way that relationships can be built, developed and maintained. This is the first book ever written on how to combine negotiation with psychology to get the outcome you want.

With talented and dedicated people, any business can succeed. Without great people, every business will fail. Yet many managers recruit only when they have a job opening, often settling for those who are only “good enough”. Yet hiring the right people is an ongoing process, not a one-time activity. Unfortunately, many managers often hire those who are most like them instead of who are best suited for the open position. But great managers “hire slow, fire fast.” They interview effectively and check a candidate’s past performance before making an offer.