Resultados de "Peter Tomsen" en Todas las categorias

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

More than 13 years after 9/11, the Afghan war is far from over, even if Washington insists that the U.S. role in it will soon come to an end. Three recent books help explain why, and what Washington needs to do next to protect the gains that have been made.