Resultados de "Barry Nalebuff" en Todas las categorias

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.

Barry Nalebuff, Milton Steinbach professor at Yale School of Management, doesn't just teach entrepreneurship - he's done it. Together with his co-founder and former student Seth Goldman, he grew Honest Tea from five thermoses to more than 100 million bottles a year. Learn the mistakes to avoid, the economic principles to follow, the personal stories of the start-up, the near-death experiences, and the ultimate success of Honest Tea. Most importantly, the lessons from Honest Tea will tell how you don't need to sacrifice your ideals to build a successful company.