Resultados Editorial "audible studios" en Negocios y profesiones

El mundo de las Startups es bastante feroz. Según una investigación de la Harvard Business School, el 75 porciento de todos los startups fracasan. ¿Por qué ocurre esto? Tal vez tiene algo que ver con la tendencia a seguir una vieja fórmula de negocios: Escribe un plan de negocios, haz un pitch a los inversores, reúne un equipo, introduce el producto al mercado, empieza a vender y confía en que todo funcione. En el año 2008, el emprendedor Eric Ries, introdujo una nueva fórmula que acuñó como el método Lean Startup.

Ahora que hemos explorado las diferencias entre el marketing convencional y el de atracción o inbound marketing, es hora de sumergirse en el mundo del marketing mixto.

Cuando tienes un negocio, es imperativo que la gente lo conozca. Bueno, hay una gran cantidad de tácticas de marketing disponibles para ayudarte a aumentar el conocimiento de tu marca. La optimización de los motores de búsqueda o SEO puede ser notablemente efectiva cuando se aprovecha adecuadamente. Pero ¿Qué es el SEO? En pocas palabras, el SEO Search Engine Optimization ó Optimización en Motores de Búsqueda, es el proceso mediante el cual se mejora la visibilidad de una página web en los distintos buscadores, como puede ser Google, Yahoo o Bing de forma orgánica.

Master storyteller and satirist Kurt Vonnegut was one of the most in-demand commencement speakers of his time. For each occasion, Vonnegut’s words were unfailingly unique, insightful, and witty, and they stayed with audience members long after graduation. As edited by Dan Wakefield, this book reads like a narrative in the unique voice that made Vonnegut a hero to readers and listeners of all ages. At times hilarious, razor-sharp, freewheeling, and deeply serious, these reflections are ideal for anyone undergoing what Vonnegut would call their "long-delayed puberty ceremony".

Ninguna empresa está exenta de problemas de poder: choque de personalidades, competencia por los mismos objetivos, guerras entre departamentos… Pero necesitas trabajar de forma productiva con todos tus compañeros por el bien de tu empresa y de tu carrera. Para conseguirlo sin comprometer tus valores, debes reconocer que existen dinámicas de poder y reglas no escritas que tienes que saber gestionar.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

Los datos hablan por sí solos: apenas un tercio de las empresas familiares llegan a la segunda generación; de ellas, solo el 10 % accede a la tercera y las que aún sobreviven a un cuarto estadio representan alrededor del 5 %. Son varias las causas que están detrás de este elevado índice de mortalidad. Saber detectarlas a tiempo ayudará a la continuidad del negocio.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

A fórmula para encontrar a felicidade está ao alcance de todos.

What drug lords learned from big business. How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. 

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Serial entrepreneur Lisa Messenger shared the business insights gathered in more than a decade of success across multiple industries, including how to identify your true purpose, pinpoint your passions and create the working life most only dream of. But let's be honest: you need the means to make it all happen. In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible, and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose?

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listeners to Rise and Grind their way the top.

World-famous competitive skydiver and coach Dan Brodsky-Chenfeld presents proven tools and techniques for success and explains how they can be used in everyday life. Dan survived a plane crash from which 16 of the 22 people on board were killed. He was left critically injured and woke up from a six-week-long coma with a broken neck, broken skull, severe head trauma, a collapsed lung, and other serious internal injuries. Against all odds, Dan recovered and went on to become one of the greatest competitive skydiver in the world.

Mujeres bacanas nació como un blog donde cuatro amigas iban subiendo la biografía de una mujer emblemática al día. Hoy el mismo proyecto da forma a un audiolibro que compila la vida de 100 mujeres de todas las épocas e ideologías, de distintos orígenes raciales.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.