Títulos en Desarrollo empresarial y emprendimiento

Let’s say you’ve got a dream. A big dream. A huge dream. You want to open a coffee shop. Let me guess - your friends and family have told you it’s a risky idea. At least a hundred people have told you “you don’t know what you’re doing”. And that’s probably true!

Are you interested in learning more about soap making? Are you interested in making your own soap or starting your own soap making business, this A-Z guide will show you what you need to do, the resources you will need, and how to be successful in soap making.

How do I transform my life? The answer is simple: come up with 10 ideas a day. It doesn't matter if they are good or bad, the key is to exercise your "idea muscle", to keep it toned, and in great shape.

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.

Plenty of research has been done on why companies go terribly wrong, but what makes companies go spectacularly right? That's the question Kim Cameron asked more than a decade ago. Since then,Cameron and his colleagues have uncovered the principles and practices that set extraordinarily effective organizations apart from the merely successful.

Thinking of starting a consulting business? Knowing how to craft an effective business plan is the first step. What’s next? Finding clients and knowing how much to charge. Plus, the consultancy must be properly marketed. And don’t forget other aspects of consulting, from answering an RFP to knowing when to walk away from a problem client. This business course from The Teaching Company and lecturer Dr. Allison Friederichs delivers all this and more. 

Terry Giles has lived a classic-American success story. By 30, he had built one of the largest criminal defense firms in Southern California and had generated tens of millions in revenue working with high-profile clients. By 34, he had left the legal profession and had achieved even greater success as an entrepreneur, seemingly overnight. But as Giles observes in The Fifteen Percent, no one goes through life without facing serious obstacles.

Following an overview of the technical and historical development of the electric grid in the US and Europe, this guide reviews hydropower, solar photovoltaics, wind energy, fuel cell, and battery technologies. The author also presents models for the connection of these renewable energy sources from large-scale to on-site and community power/microgrids. The models are explained through case studies in the developed and developing worlds that explore how technical evaluations are conducted, policy incentives implemented, and project finance applied.

How do you create work that brings the respect of the market, the value in your bank account, and the positive influence in the world? Inc. columnist and successful entrepreneur Damon Brown breaks it down in the thoughtful Bring Your Worth: Level Up Your Creative Power, Value and Service to the World.

For over 15 years, consultants, both internal and external, have relied on Peter Block's landmark best seller, Flawless Consulting, to learn how to deal effectively with clients, peers, and others. Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in his field, offers his legendary warmth and insight throughout this much-awaited second edition.

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.   

Learn the secrets behind becoming a better human. One thing that's not a secret? Doing so is a full-time job. It takes discipline to become a better human in your own life. Better Human is not just a book; it's a branded movement to help you excel at everything you do in life.

The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others.

When faced with problems, many business leaders and teams look for familiar and standard problem-solving methods, often creating unnecessary struggle, frustration, delay, and ineffectiveness in solving the problem - if it is ever solved at all! In other words, they keep reaching for the same old hammer as if every business problem were a nail.

Written by the creator of MacGyver, The MacGyver Secret book details everything you need to experience breakthroughs in your creative problem solving. It teaches you the three simple steps to connect with your Inner MacGyver, guides you through the science by co-author Colleen Seifert, PhD of why it works so well, shares tips about how to apply it in both personal and work situations, and gives you real world examples of how people like you are using it every day. It's a radical new approach to creative problem solving! 

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

Underdog Thinking is real-life business adventure story that follows the journey of an Indian immigrant to the U.S. who was told he “didn’t know a damn thing about American business”. In his new audiobook, Underdog Thinking, Vir inspires listeners to face any challenge that comes their way - with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years.

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.