Títulos en Economía

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.

The U.S. economy experienced one of the most productive and prosperous decades in its history in the 1990s. Led by technological advancement, a post-Cold War surplus of investment capital, and the growing importance of international trade, the American economy took off on the longest unbroken expansion in its history. Many economy watchers called it "the Goldilocks Economy", because it was not too hot and not too cool. Then, very quickly and with little warning, it ground to a devastating halt.

From fatal heatwaves and cruel droughts to devastating floods and fast-depleting water tables, climate change is the greatest disruptor of our time - and it can no longer be ignored. For most of us the odds seem overwhelming and solutions out of reach. Yet, in this forcefully argued book, climate-change practitioner, teacher and investor Mridula Ramesh emphasizes that while the situation is grim, it is not without hope.

The Theory of the Leisure Class was written by Thorstein Veblen at the turn of the 20th century. It delves deeply into the nature of economics and the social institutions, exploring the forces that create and maintain class division, how these forces evolved through history, and how they influence the economy. In this work, Veblen presents a critique of capitalism on the basis of "conspicuous consumption", a term that he himself coined. He examines economics as a function of evolution, tracking the division of labor and stratification of class during the development of society.

During his dozen years as an SEC attorney, author Richard Sauer opened and supervised some of its most notable financial cases-investigations that took him to a dozen countries and returned hundreds of millions of dollars to American investors. While a partner at a major law firm and, later, a hedge fund manager, he saw firsthand the follies and failures of our system. Now, in Selling America Short, he shares his extraordinary experiences with you.

In this eloquent challenge to the reigning wisdom on globalization, Dani Rodrik reminds us of the importance of the nation-state, arguing forcefully that when the social arrangements of democracies inevitably clash with the international demands of globalization, national priorities should take precedence. Combining history with insight, humor with good-natured critique, Rodrik’s case for a customizable globalization supported by a light frame of international rules shows the way to a balanced prosperity as we confront today’s global challenges in trade, finance, and labor markets.

This powerful, unsettling book gives us a rare glimpse behind the closed doors of global financial institutions by the winner of the 2001 Nobel Prize in Economics. When it was first published, this national best-seller quickly became a touchstone in the globalization debate. Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank.

For many startups and growing companies, gaining marketing exposure and raising external funding from investors are first and second on their priority list. But, until recently, they were always separate activities - first you would raise the money, and then you would spend it on marketing. The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer.

China's economic growth is sputtering, the Euro is under threat, and the United States is combating serious trade disadvantages. Another Great Depression? Not quite. Noted economist and China expert Michael Pettis argues instead that we are undergoing a critical rebalancing of the world economies.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

In this sharp, masterfully argued book, Dani Rodrik, a leading critic from within, takes a close look at economics to examine when it falls short and when it works, to give a surprisingly upbeat account of the discipline. Drawing on the history of the field and his deep experience as a practitioner, Rodrik argues that economics can be a powerful tool that improves the world - but only when economists abandon universal theories and focus on getting the context right.

There are factors that produce immense profits and these occur rarely. Investors stand at a unique point in monetary history where the death of paper currencies on a global scale is taking place before their eyes. Because most are frozen into inside-the-box thinking, few investors will ride the next move as silver (and gold) skyrocket in the years ahead. In fact the primary purpose of this book is to educate the listener as to why there is no way out of the financial morass created by the financial elite.

In Does Capitalism Have a Future?, a global quintet of distinguished scholars cut their way through to the question of whether our capitalist system can survive in the medium run. Despite the current gloom, conventional wisdom still assumes that there is no real alternative to capitalism. The authors argue that this generalization is a mistaken outgrowth of the optimistic nineteenth-century claim that human history ascends through stages to an enlightened equilibrium of liberal capitalism.

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

The American supermarket is an everyday miracle. But what does it take to run one? What are the inner workings of product delivery and distribution? Who sets the price? And who suffers for the convenience and efficiency we’ve come to expect? In this rollicking exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry.

Who benefits from Universal Basic Income - and who pays for it? Learn everything you need to know about UBI in this short book!

In Cry Me a River, acclaimed journalist Margaret Simons takes a trip through the Basin, all the way from Queensland to South Australia. She shows that its plight is environmental but also economic, and enmeshed in ideology and identity. Her essay is both a portrait of the Murray–Darling Basin and an explanation of its woes. It looks at rural Australia and the failure of politics over decades to meet the needs of communities forced to bear the heaviest burden of change.

This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel.

赤字国債を発行し財政の力を使って景気を浮上させることができるという画期的な学説によって、世界恐慌から世界経済を救ったケインズ経済学。 この大きすぎるインパクトからしばしばケインズ革命と呼ばれている。

The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.