Títulos en Informática y tecnología

Questo libro ti può essere utile prima degli altri libri di content marketing. Sul mercato si trovano innumerevoli contenuti, gratuiti o a pagamento, ricchi di consigli pratici su come creare i tuoi contenuti di marketing. Questo libro ti insegna a comprendere e a definire con precisione prima il contenuto e poi il marketing del contenuto e allo stesso tempo rivendica il fatto che viene prima il contenuto del marketing, cioè che è il contenuto il cuore pulsante di ogni azione di marketing. Scoprirai che il contenuto è un oggetto ben più complesso di quanto in genere lo si consideri. E comprenderai strutturalmente che il contenuto non è il mezzo della comunicazione, ma il suo fine.

"Oggi di fatto il 42% dell'intera popolazione mondiale è online. E non sono tutte brave persone. La cronaca nera sempre più spesso ci racconta vicende che mostrano con quanta rapidità e facilità ciò che avviene sui social media può trasformarsi in una vera e propria scena del crimine. Quale protezione è possibile contro chi usa questo genere di sistemi contro di noi? Quali sono i principali rischi che si possono correre? E come possiamo difenderci e difendere le persone che ci stanno a cuore?

Il commercio on-line è un'attività molto diffusa ed è in continua crescita. Tuttavia, non bastano un sito, un carrello e dei prodotti per essere un buon venditore (seller). La cura del processo di vendita infatti non può e non deve limitarsi esclusivamente a fornire un servizio e dei prodotti di qualità, ma deve concentrarsi su tutti quei fattori coinvolti nell'acquisto e nella vendita che hanno ripercussioni sulla psicologia del cliente. In questo audiolibro ci concentreremo sulla costruzione di un sito piacevole per il visitatore e sulle regole imprescindibili di cura del cliente, o customer care, che tenga conto di tutto il processo di navigazione, ricerca, selezione e acquisto del prodotto, fino ai processi post vendita come la consegna della merce, la gestione di eventuali problemi e critiche da parte del cliente.

In questo audiolibro vengono presentati casi reali e un'analisi dettagliata sul perché e come è utile narrarsi online, con un focus su alcuni tra i principali strumenti (blog, Facebook, Twitter) e con alcune proposte operative e tools per pianificare e programmare una strategia di comunicazione digitale per diventare dei "narratori nomadi" in grado di muoversi agilmente su qualunque mezzo.

How do you spot a robot mimicking a human? How do you recognize and deactivate a rebel servant robot? How do you escape a murderous "smart" house, or evade a swarm of marauding robotic flies? In this dryly hilarious survival guide, roboticist Daniel H. Wilson teaches worried humans the secrets to quashing a robot mutiny.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

Insects walk on water, snakes slither, and fish swim. Animals move with astounding grace, speed, and versatility: how do they do it, and what can we learn from them? In How to Walk on Water and Climb up Walls, David Hu takes listeners on an accessible, wondrous journey into the world of animal motion. From basement labs at MIT to the rain forests of Panama, Hu shows how animals have adapted and evolved to traverse their environments, taking advantage of physical laws with results that are startling and ingenious.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Cyberspace is all around us. We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain. In Black Code, Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what's at stake for Internet users and citizens.

Ninteen ninety-four, Northern California. The Internet is just emerging from its origins in the military and university research labs. Groups of idealistic technologists, recognizing its potential as a tool for liberation and solidarity, are working feverishly to build the network. In the early chat rooms of one such gathering, soon-to-become-famous as The WELL, a Stanford futurist named Tom Mandel creates a new conference. In a topic headed "Local Bug Report", he asks for advice from fellow online participants about how he might shake off a persistent hacking cough.

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.

To live in 19th-century Britain was to experience an astonishing series of changes, of a kind for which there was simply no precedent. There were revolutions in transport, communication and work; cities grew vast; and scientific ideas made the intellectual landscape unrecognisable. This was an exhilarating time but also a horrifying one. In his new book, David Cannadine has created a bold, fascinating new interpretation of the British 19th century in all its energy and dynamism, darkness and vice.

Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.

A panoramic overview of biotechnologies that can endlessly boost human capabilities and the drastic changes these "superhuman" traits could trigger. Biotechnology is moving fast. In the coming decades, advanced pharmaceuticals, bioelectronics, and genetic interventions will be used not only to heal the sick but to boost human physical and mental performance to unprecedented levels.

In Connected, Hannah Waldram, Ed Walker and Marc Thomas explore examples from across the world which demonstrate that social media is a hugely powerful tool, but it is when it combines with physical communities - spurring action, amplifying a message, organizing movements - that it becomes truly transformative. It is a fascinating insight into how communities can be so much greater than the sum of their parts, and how the power of the internet has become seamlessly woven into community action.

With security scares like the Heartbleed bug (which compromised even supposedly safe internet behemoths like Google and Yahoo!) becoming more commonplace, this book is a must-listen for anybody who values their privacy in a wired world.

A shocking expose of the reckless proliferation of bioweapon research and development facilities across the U.S. - and the threat this poses to everyday Americans. Battling a new generation of corporate giants and uncovering threats right in our own backyard, Kenneth King’s Germs Gone Wild reveals the massive expansion of America’s biodefense research labs and the culture of deception surrounding hundreds of facilities that have opened since 9/11.

From the fitness-tracking Nike Fuelband to the head-mounted computer Google Glass, wearable technology is turning our bodies into the new frontier of computing. In Computerised You, Shane Richmond considers how wearable technology could help us to lead healthier lives and make us more efficient, examines the threat to our privacy and the danger of addiction, and looks to a future of computer-augmented clothing and brain implants that challenge our notions of what it means to be human.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.