Muestra
  • The Secrets of Word-of-Mouth Marketing

  • How to Trigger Exponential Sales Through Runaway Word of Mouth
  • De: George Silverman
  • Narrado por: George Silverman
  • Inglés
  • Duración: 6 horas y 58 mins

Escúchalo ahora gratis con tu suscripción a Audible

Después de los 30 días, 9,99 €/mes. Cancela cuando quieras
Disfruta de forma ilimitada de este título y de una colección con 90.000 más.
Escucha cuando y donde quieras, incluso sin conexión
Sin compromiso. Cancela gratis cuando quieras.

The Secrets of Word-of-Mouth Marketing

De: George Silverman
Narrado por: George Silverman
Prueba gratis durante 30 días

Después de los 30 días, 9,99 €/mes. Cancela cuando quieras.

Compra ahora por 38,99 €

Compra ahora por 38,99 €

Paga utilizando la tarjeta terminada en
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y nos autorizas a realizar el cobro mediante los métodos de pago por ti designados. Por favor revisa nuestra Política de Privacidad, Política de cookies y Aviso sobre anuncios basados en intereses

Resumen del editor

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!

People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?

Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?

Now you can! In this authoritative, dynamic program, The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth, George Silverman, an acknowledged expert on "WOM" marketing, reveals a step-by-step process for launching your own highly successful WOM effort.

Learn to harness word of mouth - and it can drive consumers to try your product or service more than any other marketing technique will... more than advertising, salespeople, direct response, and public relations combined! Plus, it's inexpensive (and some tools cost nothing) to implement!

Use this program and you'll learn:

  • 28 secrets of WOM marketing.
  • How to harness WOM using the Internet, blogs, your employees, the media, industry experts, seminars, focus groups, teleconferences, testimonials, newsletters, viral marketing, and countless other resources.
  • How to identify and enroll the help of your biggest product evangelists (the people who want to shout out to the world about how great your product is).
  • The five secrets of "decision acceleration" (a key factor for multiplying your sales).
  • The five characteristics your product must have for people to talk about it with enthusiasm.
  • The motivations that get people talking happily, for free.

©2006 George Silverman (P)2006 Nightingale Conant

Lo que los oyentes dicen sobre The Secrets of Word-of-Mouth Marketing

Valoración media de los usuarios. Solo los usuarios que hayan escuchado el título pueden escribir reseñas.

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.