The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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The Mom Test
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Narrado por:
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Rob Fitzpatrick
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De:
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Rob Fitzpatrick
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
©2013 Robfitz Ltd (P)2019 Robfitz LtdLo que los oyentes dicen sobre The Mom Test
Valoración media de los usuarios. Solo los usuarios que hayan escuchado el título pueden escribir reseñas.Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- JULIO RAMIREZ YEBENES
- 20-04-23
surprised me how good and insightful
Best book about customer conversations and product I have read to date. It goes straight to the point. The examples are clear and concise. The contents are insightful and the ideas can be used right away. Best practices are well explained and how/when to use them argumented. The reading was fantastic. I learned and enjoyed.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Javier
- 13-05-24
easy to listen and good check list
good check list and to listen, quick guide and examples of listening customers to improve your business
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