The triple crisis of climate change, pollution, and biodiversity loss is demanding action from companies—resources are limited, supply chains are vulnerable, and consumers are demanding change. Business leaders face the challenge of shifting from a linear "take-make-waste" approach to one that is circular, regenerative, resilient, and profitable to ensure long term success.

Whether you're just starting to explore circularity, or you are already actively advancing a circular business agenda, this book caters to your unique journey. It introduces a set of circular business model patterns as a pathway to transformation and creating value in a circular economy. It offers over 100 real-world case studies of circular business model innovation to highlight emerging trends, new opportunities, and the pathway to sustainable change.

Our goal is to empower you to actively craft your own circular transformation pathway, step by step, ensuring a hands-on and personalized journey toward implementing circular business models. We have developed four guiding worksheets that will help you crystallize your insights, refine your strategy, and solidify your path toward a successful circular transformation. These tools serve as companions, ensuring that the journey from inspiration to implementation is tailored to your specific needs.