-
Pirates in the Navy
- How Innovators Lead Transformation
- Narrado por: Nathan Lang
- Inglés
- Duración: 4 horas y 11 mins
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Escúchalo ahora gratis con tu suscripción a Audible
Compra ahora por 13,99 €
No se ha seleccionado ningún método de pago predeterminado.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del editor
Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was "more fun to be a pirate than to join the navy". But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy!
There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognize that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realize that there is a need for innovation to happen as a repeatable process. But how can they achieve this?
This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.