Managing Brand You
7 Steps to Creating Your Most Successful Self
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Managing Brand You
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Narrado por:
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Jerry S. Wilson
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Ira Blumenthal
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Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
©2008 Jerry S. Wilson (P)2008 Gildan Media Corp
