-
F#ck Content Marketing
- Focus on Content Experience to Drive Demand, Revenue & Relationships
- Narrado por: Mike Rylander
- Inglés
- Duración: 4 horas y 51 mins
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Suscríbete a la prueba gratuita para poder disfrutar de este libro a un precio exclusivo para suscriptores
Compra ahora por 13,99 €
No se ha seleccionado ningún método de pago predeterminado.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del editor
F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mind-set is all about volume - the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create.
In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale - as well as identify and ramp up the key players in your organization who need to own this process.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.