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Eric Ries

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American entrepreneur, blogger and author Eric Ries talks to Audible about the release of his latest audiobook, The Startup Way. An intelligent, innovative and highly educational title, it has received rave reviews from critics and industry experts. In this exclusive interview, Eric discusses his journey from business mogul to celebrated author as well as his advice to companies of varying sizes in what he deems is an unknown and ever-changing time for the economy.

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