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Chaotics
The Business of Managing and Marketing in the Age of Turbulence
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Chaotics
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Narrado por:
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Steven Menasche
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
©2009 Phillip Kotler and John A. Caslione (P)2017 Gildan Media LLC
