Brewing the ‘Brand Magic Potion’
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Brewing the ‘Brand Magic Potion’
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Narrado por:
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Showrein Roy Chaudhary
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Whatever may be your business, understanding branding can make a difference to your topline and bottom line. But brand building often looks daunting. Where to start? How to progress? What to do and not do? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist, explains the key steps to building a powerful brand. From evaluating the potential for a brand, brand appraisal, to how a brand can become bigger through extensions, brand expansion.
©2022 M.G. Parmeshwaran (P)2023 Audible, Inc.
