Como cliente Amazon Prime obtén 3 meses de Audible gratis
Actionable Gamification
Beyond Points, Badges, and Leaderboards
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Suscríbete a la prueba gratuita para poder disfrutar de este libro a un precio exclusivo para suscriptores
Actionable Gamification
Compra ahora por 22,99 €
-
Narrado por:
-
Scott R. Smith
-
De:
-
Yu-kai Chou
Acerca de este título
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou
